Suominen announced the launch of its new product Fibrella Move, developed for the global hygiene market. The introduction of Fibrella Move supports Suominen’s strategic goal to develop and introduce high-value added nonwovens that help accelerate Suominen’s customers’ businesses.
 
The material, which uses state-of-the-art forming, bonding and finishing technologies, is a major step forward in fluid acquisition and management for feminine care and other absorbent hygiene applications.
 
Fibrella Move enhances wearer comfort and body fit, while at the same time, gives convertors a new nonwoven that easily runs on high speed converting lines and is highly compatible with other components.
 
Speaking at the product introduction at Hygienix 2015 in St. Petersburg, FL; Lynda A. Kelly, senior vice president, Care business area said “Fibrella Move is another new statement product from Suominen which raises the bar of expectations for materials in the construction of absorbent hygiene products. This launch is a further step in our company’s vision to offer new, high performance nonwovens in our Care business, meeting the important standards of our converters and consumers.”
 
“Fibrella Move is a great addition to our portfolio of hygiene products. This uniquely designed fit-for-purpose structure delivers tailored stiffness, high loft and outstanding softness. Our new product range is a perfect example of how to differentiate with spunlaced technology. The key properties like quick acquisition and superior masking make this new launch very exciting,” concludes Marjo Kuisma, global hygiene product manager.